23 Arches is a creative manufacturing business specializing in laser-cut products and signage. They needed a logo that would visually echo their expertise in precision cutting and craftsmanship. I started by exploring geometric forms and architectural arches, merging them into a stylized, modern symbol. The color scheme embraced clean black-and-white contrast with metallic silver hints, symbolizing both timeless elegance and the industrial materials they work with. The typography was chosen for its sharp edges and structured proportions, reflecting the accuracy of their craft. I developed scalable logo versions to ensure crispness whether etched into metal, printed on packaging, or displayed online. The overall goal was to create a design that communicates quality and modernity while being adaptable to multiple mediums. The end result was a brand mark that positioned them as a high-end, design-conscious manufacturer.