Desert Fox Tactical operates in Texas and New York, catering to professionals and enthusiasts in the arms and weapons sector. The logo brief demanded strength, authority, and tactical precision — without crossing into overly aggressive visuals. I developed a design that combined clean, geometric lines with a subtle fox silhouette, symbolizing agility and sharpness. The color scheme leaned on military-inspired shades like deep olive and gunmetal grey, enhancing the tactical feel. Typography was bold, angular, and highly legible, ensuring it could be reproduced across everything from apparel to equipment labels. I also prepared versions optimized for both digital and print applications, considering scenarios like embroidery on uniforms or small-scale laser etching. This flexibility was crucial for a brand operating across such a diverse range of products. The final logo projected reliability, expertise, and professionalism, helping the brand stand out in a competitive market.