M&M Collection caters to a niche yet fashion-forward market — Bohra women in Surat who value traditional wear with a refined touch. My task was to design a flex banner that embodied the richness of ethnic heritage while feeling current and stylish. I used intricate patterns inspired by Bohra cultural motifs, blending them subtly into the background to avoid overpowering the main visuals. The choice of deep, regal colors such as maroon, emerald, and gold symbolized luxury and authenticity. Product photography was curated to highlight fine embroidery, fabric texture, and craftsmanship. The typography merged traditional serif elegance with modern clarity for easy readability. Since this flex would be displayed in areas with high foot traffic, I prioritized clear hierarchy in design — logo at the top, key offers and highlights in the center, and contact/store information at the bottom. This ensured the message landed even with a quick glance. The outcome was a banner that spoke directly to the target audience’s cultural pride while positioning the brand as a leader in ethnic fashion.